Tuesday 8 February 2011

End of project review

Today is the final hand in day for the campaign. Today I made sure everything was complete and I print screened all of my documents and put them in one word document. I think that I have done this project well because i made two good posters and I managed my time well. I tryed to stick to my plan and do things on time. If we had more time to do the campaign then I would have finished a third poster I was making and tried go get that one put up with the other four that our team made. One thing I did not do that well was on the original designs for my posters. They were not that good because they were empty and it looked like I could have put alot morte into it.

Tuesday 1 February 2011

01/02/11

In the first double lesson we had a meeting and I said that the posters had been printed out and that I could go around and put them up using the map i made of the school last week. We went to put up the posters just before break but i did not use the map. Instead we just put them up where we thought was a good place to put them. I reminded everybody that we could not put them up on walls and that we could not use blue tac but before i told them they had put some up on the walls so we had to take them down again and put them up where they were supposed to go. I suggested that we could put a poster on the library door because then everybody who went into the library would see them. I also suggested that we could put them up on the desk by reseption so i asked them if i could and the said it would be ok. In the lesson after break I continued with my LO4 and in the double lesson before lunch i sent an e-mail to Mrs. Peace asking if she knew any restrictions about where we could put posters. In the double leson before lunch i also found out that the deadline for the campaign is the end of next weeks lesson and after that we are going to start the next unti: Artifact.

Poster restirictions

Before we could put up our posters we had to see if there was anything that we had to follow when we put them up. Before i started sending e-mails to people I had to talk to the people in the red family area to see if they knew who we had to e-mail to see the restrictions we would have to use. They said that i could e-mail Mrs. Bryant and ask her if she knew any and they also said that i could e-mail her about if she had any white tac because they said that i might not be able to use blue tac. I e-mailed her and in the e-mail i put in if she knew any thing about where we could and could not put the poster and asking if she has any white tac to put up the posters with. The message she sent back said that she did not know of any restrictions and that we should defiantly not use blue tac.

When i got an e-mail back she also said that i should e-mail Mrs. Peace and ask if she knows if there are any restrictions about putting posters up around the school so i sent her an e-mail to see if it was ok to put some up.

1st Febuary meeting minuets

CREATIVE AND MEDIA DIPLOMA YEAR 11

Meeting Minutes
1st February 2011
Opening:
The regular meeting of the Year 11 Creative and Media Team was called to order at 9.00am on 1st February in Y16 held by SG.

Present:
SG, B’OF, AC, RM, DW, SO, TH, JC, ACurry, JB, SN, AL, S’OB, AS, OS.

A. Agenda

1. Marketing team will type up their minutes from Mrs Harries and stick to their schedule and LO4.
2. The billboards will continue making their billboard and getting help from various other students.
3. Websites will link up with Mark Fleet about the website going live and will continue their LO4s.
4. Posters will do as stated above.
5. Film will produce a storyboard and edit their existing film.
6. Speakers will help out with other projects and practise what they have to say at the Year 9 assembly, and feedback from the existing assemblies.
7. Mrs Ash’s meeting at lunchtime.

B. Minutes

1. JB, ACurry and JC will be helping B’OF put up posters and their LO4s and updating their blogs. TH rose with the question of what our actual finished product is going to be. SN, S’OB and AL came with the idea of a making a film. TH expanded and she said that the class should have a final product which involves making a movie that will be shown at lunchtime in the main hall involving all members of our team and the leadership team.
2. OS and RM have been finishing their billboard with the help of DW and TH and assured me that it will be up by the end of the day. AC will be helping today as they need the extra help.
3. AC and PF will be talking to Mark Fleet today and finishing off the website as they did not do so last week.
4. B’OF and AS will be putting up posters and the class have decided which ones going up first.
5. SN, S’OB and AL have been having technical problems and will sort their existing movie out today. They will be planning another film and hopefully filming today too.
6. The promoters showed the assembly to Mr Slater for his approval. TH gave the feedback of the assembly. Mrs Harries asked the promoters to do the assembly for all the other days. DW raises the point that it should be filmed for evidence.
7. At lunchtime, Mrs Ash will be holding a meeting with the other members of parliament to improve the anti bullying policy. Any members of the creative and media team are welcome to come with SG .

C. Action

1.Marketing team will be linking with the Poster team to put up posters and will be updating LO4s and blogs.
2. Billboard will be put up today.
3. Websites go to Mark Fleet today to sort out the website going live.
4. Posters are going to be putting up posters and their LO4s.
5. Film will be planning and hopefully filming today.
6. Promoters will be doing their LO4s and helping the others with any help that may be needed.
7. Anyone who wants to come to Mrs Ash’s room at lunch with SG is welcome too.

Adjournment:
Meeting was adjourned at 9.30 by SG. The next general meeting will be held at 9.00 on 8th February in Y16.

Minutes submitted by: SG
Approved by: GD

Putting up the posters

In the meeting we decided that we should put up one design every week. When we decided I did not have my posters because they were on the computers at school not my memory stick so they only said that two would go up so I don't know when my posters will go up. In the double lesson before break we put up 20 of the 80 posters. At the start i reminded everybody that they could not go on walls and we cannot use blue tac but they were put on walls with blue tac so we had to go around taking them down and putting them were they should have went. When I placed the posters I always tryed to put them at eye level so they don't need to look down or up to see the posters. One place I put a poster was at the bottom of stairs on the door. I put them here because everybody uses the doors to get upstairs so they will all see it. I put them at the bottom of the stairs at eye level so it is readable if you are walking down the stairs.

Tuesday 25 January 2011

25/01/11

In the first lesson today we had a meeting and I told the class what our team had done last week and what we did not finish. I said that I had e-mailed the teacher last lesson but the posters might not be ready until next week. After the meeting had finished I was working on a computer annotating the posters that I had made. On the posters I put why I had put that there, what it was for and what Impact It would have on the person reading it. In the lesson after break I finished annotating my posters and put the annotated versions up onto my blog. In the double lesson before lunch first I went around looking for good places to put our posters. I suggested alot of good places including the door to leave the school. This was a very good decision because everybody who goes to the school will see it when they come in and go out of the school so it will reach everybody at the school. After we went back to the computers I made a map of the school with X's on where the posters would go and I also made a text file listing all of the places where a poster would go. This was a very good Idea because I would know exactly where to put them when I put them up. I then e-mailed Sarah Bryant about the posters I was going to put up. I asked her if I could put the posters up, if there was any restrictions I needed to go by and if I could use some white tack to put the posters up with. Just before lunch our teacher told us that the posters would be ready for after lunch so I will pick them up after lunch and might put them up around the school using the map I made to put them up.

Possible poster locations

Curriculum support room x 2

Corridor doors upstairs?

Tutor group boards x 40

Family areas x 4

PE doors x 2

Exit doors x 2

Stair doors x 5 (bottom of the stairs)

Pillars in the canteen x 2

Reception desk but not on windows (permission needed)

Doors to outside from street x 2

Toilets inside cubicles x 18

Student manager’s office x 1?

Bullying window x 1?

80 posters available
77 used (excluding “?” areas)

Map:

25th January meeting minuets

CREATIVE AND MEDIA DIPLOMA YEAR 11

Meeting Minutes
25th January 2011
Opening:
The regular meeting of the Year 11 Creative and Media Team was called to order at 9.00am on 25th January in Y16 held by SG.

Present:
SG, B’OF, PF, AC, RM, DW, SO, TH, JC, ACurry, JB, SN, AL, S’OB, AS, OS.

A. Agenda
1. Feedback from meeting with Mrs Harries.
2. Billboards are going to start drawing up their A3 sketches of the banner and will show the class their progress in Miss Shaw-Giles’ lesson.
3. Websites are going to finish any outstanding work on the website and link with Mark Fleet about all the techy stuff.
4. Posters are going to check with reprographics if their posters are ready to be put up and will maybe start making new designs.
5. Film will start to make a storyboard and new designs for a new teaser video.
6. Speakers will book the hall for an assembly with the Year 9s.

B. Minutes

1.JB told the class that she showed Mrs Harries the materials the class have produced. JC, JB and ACurry went back on a Friday lunchtime to have a second meeting with Mrs Harries and she approved of everything. The only feedback that she gave was that our short teaser film should have a bit of an introduction. SN, S’OB and AL have assured the class that this will be done by the end of the day. ACurry told the class that Mrs Harries suggested that the video should be in the student briefing.
2.RM told the class that they have started their final billboard. OS seconded this. DW, TH, SO, and JB helped with this.
3. AC and PF have put interactive activities on their website and will link up with Mark Fleet regarding making the website go ‘live’.
4. B’OF and AS have still got to send their posters to reprographics, they were held back after waiting for it to be approved.
5. SN, S’OB and AL presented their film to the class. Everyone gave positive feedback. Today, they will edit their existing film and plan a storyboard for the next film.
6.The DW, TH and SO have booked the hall for the Year 9 assembly and have planned what they are going to say. The assembly will happen this week or next, depending on when they get the slot.
C. Action

1. Marketing team will type up their minutes from Mrs Harries and stick to their schedule and LO4.
2. The billboards will continue making their billboard and getting help from various other students.
3. Websites will link up with Mark Fleet about the website going live and will continue their LO4s.
4. Posters will do as stated above.
5. Film will produce a storyboard and edit their existing film.
6. Speakers will help out with other projects and practise what they have to say

Adjournment:
Meeting was adjourned at 9.20 by SG. The next general meeting will be held at 9.00 on 1st February in Y16.

Minutes submitted by: SG
Approved by: GD

My posters annotated

What is bullying poster:


Types of bullying poster:

Tuesday 18 January 2011

18/01/11

Today in the meeting i told the class that yesterday i had shown my posters to both of our teachers and that i had improved the posters with their feedback. I also said that the posters, once printed from reprographics, are ready to go up around the school. The marketing group said that they were going to have a meeting with miss Harries so my posters and the other two our group has made will be presented to her to see if she likes them or if they have to br changed before putting them up and they will also ask her about where we are allowed to put up the posters. They will have the meeting on the 19/01/11 at around 1:15 pm.

18th January meeting minuets

CREATIVE AND MEDIA DIPLOMA YEAR 11

Meeting Minutes
18th January 2011
Opening:
The regular meeting of the Year 11 Creative and Media Team was called to order at 9.00am on 18th January in Y16 held by SG.

Present:
SG, GD, B’OF, PF, AC, RM, DW, SO, TH, JC, ACurry, JB, SN, AL, S’OB, AS, OS.

A. Agenda
1. Billboards are going to make new plans to suit the new focus. Websites have to edit existing designs. Speakers are going to make PowerPoint for the new campaign. Posters are going to make two new designs and be sent to reprographics Marketing team are going to create a charter to present to Mrs O’Connell. Film will present their ‘teaser’ video to Mrs Harries before we get the go ahead.

B. Minutes
1. RM and OS have told the class they have finished their A3 sketch of the banner, changes have been made to the banner format as discussed with the class last week. AC and PF have told the class they will put the anti bullying policy and the marketing team’s charter. They will link with other groups to schedule updates for the websites, they will also look into interactive activities for the website. B’OF and AS have finished their poster and it has been sent to GD. They have also presented their idea to the class and have gotten feedback from Miss Shaw-Giles. ACurry, JC and JB have ensured the class they have made a charter and shown it to the class. This week, they are going to link with other groups and schedule a meeting with Mrs Harries to show everything the group has done so far. SN, S’OB and AL have been given feedback from Mr Gilks on making another teaser. DW, TH and SO have finished their PowerPoint and are waiting for the go ahead from Mrs Harries.

C. Action
1. Billboards are going to start drawing up their A3 sketches of the banner and will show the class their progress in Miss Shaw-Giles’ lesson. Websites are going to finish any outstanding work on the website and link with Mark Fleet about all the techy stuff. Posters are going to check with reprographics if their posters are ready to be put up and will maybe start making new designs. Marketing team will arrange a meeting with Mrs Harries and show everything the class has done so far. Film will start to make a storyboard and new designs for a new teaser video. Speakers will book the hall for an assembly with the Year 9s. The group has been told that they cannot do anything unless we get the go ahead from Mrs Harries.

Adjournment:
Meeting was adjourned at 9.20 by SG. The next general meeting will be held at 9.00 on 18th January in Y16.


Minutes submitted by: SG
Approved by: GD

Tuesday 11 January 2011

11/01/10

Today during the meeting we had in the morning i told the rest of the team that in the lesson before lunch I would have some posters ready to show them. In the lesson after brake I got feedback on the two posters from my teacher and before lunch I got feedback form the rest of my class. From the feedback I have improved my posters. My posters were good but I needed to fill the empty space better and make everything bigger.

14/12/10

Today i made a teser poster for our campaign. It is a picture of some sillouets dancing with our slogan: lights, camera, action and next to it is our logo witch has to be on everything we make. This poster will be used first to let people know that we are going to do something again. At lunch time the spokes person team had a meeting with miss. Harris and she said that the year 9’s were not doing creative and media next year so we had to change the focus of our campaign to bullying. When we come back to school after Christmas i will start to make posters for our new focus.

My posters

To promote the campaign I made two posters. One tells people what bullying is and it tells people about what bullying is. I got feedback for it from my teacher and now it has words around it showing what people who are being bullied feel like on one side and what they feel like after they tell somebody on the other side. The other poster I made was about the different types of bullying. It has a picture on it of somebody about to kick somebody else who is sitting down looking at the floor. I used this picture because it would have an impact to people when they look at it. The feedback I got was that i should put phrases around it for people who are not being bullied but could help people who are eg. "Offer friendship". I also got feed back from the rest or the class. They said the second poster was ok but on the first poster i should make the picture and the text bigger so when you see it you will notice it more and so you don't have to be right in front of it to read it. One of our teachers also said that the colour red was important because it says to people "Stop" witch will reinforce the message we are trying to send and Both of the posters use Centaury gothic because that is the font we agreed on and both have our logo on. My first two posters:








My improved posters:

11th January meeting minuets

CREATIVE AND MEDIA DIPLOMA YEAR 11

Meeting Minutes
11th January 2011
Opening:
The regular meeting of the Year 11 Creative and Media Team was called to order at 8.50 am on 11th January in Y16 held by SG.

Present:
SG, GD, OS, AC, DW, RM, AS, TH, JC, JB, ACurry, B’OF, SN, S’OB, AL.

A. Agenda
1. The teams need to ensure they have acknowledged the new focus of anti bullying and need to modify their existing documents to suit the new focus.
2. Make sure that everyone is sticking to their schedule and have made modifications to suit the new focus.
3. Each team has made sure that they know what they are doing and are determined to do well.

B. Minutes
1. Billboards have made new plans to suit the new focus. Websites have to redesign their site. GD reminded the class that we have loads of work to be getting on with. Speakers have made a power point to promote the campaign. Posters have made designs and have finished. Marketing team have been getting info from the pastoral office about anti bullying and have to produce a charter. Film have produced their teaser film and are going to show it in the year 9 assembly.
2.

C. Action



D. Agenda for Next Meeting

Adjournment:
Meeting was adjourned at 9.16 by SG. The next general meeting will be held at 9.00 on 11th January in Y16.


Minutes submitted by: SG
Approved by: GD

Tuesday 4 January 2011

4th January meeting minuets

CREATIVE AND MEDIA DIPLOMA YEAR 11

Meeting Minutes
4th January 2011



Opening:
The regular meeting of the Year 11 Creative and Media Team was called to order at 8.50 am on 4th January in Y16 held by SG.

Present:
BO’F, JC, JB, ACurry, AL, AS, DW, PF, AC, RM, SG, TH, SO’B, OS, SO

A. Agenda
Change of focus in the campaign.
Each team to make sure they have a written Schedule by lunch time to present it to the rest of the team. Promotion to make a schedule template for all teams
By the end of the week – television team have an advert ready for test screen on Tuesday 4th of January 2011 with year 9’s. AS and BO’F have worked out several ideas to present to the whole campaign team by the end of the day. RM to talk to Ms Shaw Giles about fabric printing. PF and AC must have a blog on moodle and Campaign website by the end of the day. Promotion team to generate ideas for a year 9 assembly. Market research must plan meeting with Mrs Harris by lunch.
B. Minutes
Television - S’OB gave feedback of researching and analysing previous anti bullying videos. Posters – B’OF gave the feedback of the posters, the designs and ideas are done. Billboards – RM got the research and materials ready to make a billboard. Website – AC researched existing websites aimed at teenagers and PF designed the website and has done preparation of the contextualisation to put on the website. Spokesperson – JB, JC and ACurry gave the feedback of a new questionnaire to put out to year 9s. ACurry suggested the idea of organising a meeting with Mrs O’Connell. Promote Talkers – DW, TH and SO made the template for each team, with help from PF.
Today, the teams have to go over their individual team schedule and ensure everything is relevant to our new focus.
SN, S’OB and AL are going to plan and make their teaser video which will last for 20-30 seconds and they need to ensure they have a storyboard as form of planning. B’OF and AS have confirmed they will show us designs of posters by the end of the day. RM has spoken to Miss Shaw-Giles and has sorted out the resources needed for fabric painting. PF and AC will finish off the website and link with Mark Fleet. Marketing Team has gone off to arrange their meeting with Mrs O’Connell.
C. Action
1. The teams have ensured they have acknowledged our new focus of anti bullying and need to modify their existing documents to suit the new focus.
2. Make sure that everyone is sticking to their schedule and have made modifications.
3. Each team has made sure that they know what they are doing and are determined to do well.
D. Agenda for Next Meeting

Adjournment:
Meeting was adjourned at 9.16 by SG. The next general meeting will be held at 9.00 on 11th January in Y16.


Minutes submitted by: SG
Approved by: GD

Tuesday 14 December 2010

14/12/10

Today in the last lesson of the day the market research team fed back from their meeting with Miss Harris. She said that because the diploma is not going to be continued next year we have to change our campaigns focus to something else. After a small meeting we decide our focus should change to anti-bullying. Our slogan was also changed to "how would you feel". This means that the 2 draft posters and the teaser poster that was being photocopied for distribution will not be used. The poster team is still going to be used but we now make posters about the different types of bullying and any other part of bullying that needs to be addressed. Another thing fed back form the meeting with Miss Harris was that the use of facebook for advertising to year 9's would not be allowed under any circumstances because of the amount of bullying on the site. In our campaign we may mention facebook and give tips to students about how they can avoid bullying on the site and advise on how to cope with it if they are. We have also decided that we could have a drop in centre open for a little while so that people that have been or are being bullied can talk to other students instead of teachers if they want to. Before we were told we had to change our focus I made one draft poster and 1 teaser poster. The draft poster I made was using the uniform font we decided would be "Century gothic" and the logo witch we said would be on everything we make is in the bottom right corner. There is a picture of the cover of the booklet that we got at the start of the campaign on it. I have annotated the poster writing why I used everything I put on the poster. The other poster I made was a teaser poster to create anticipation about the campaign. The aim of the poster was to let people know we were going to do something and that they should get ready. The teaser poster was a picture of some Silhouetted people dancing. I used this picture because it shows off our team’s creativity while keeping who the team is a secret. Below the picture was the words "Lights, camera, action" I put that in the poster because that was our slogan. The only other thing I put in the poster was the logo because that must be in everything we make so that it is recognisable.

meeting minuets 14/12/10

The regular meeting of the year 11 creative and media team was called to order at 9.00 and was headed by TH. The meeting took place in Y16.

Present
BO'F, JC, JB, Acurry, AL, AS, DW, PF, AC, RM, SO, TH, SO'B

Agenda
1. Importance of the logo / font being even
2. Discussion of schedules for campaign
3. Update from all teams
4. Results from questionnaire

Minuets
1. SO'B decided to use AL's memory stick and pass the logo to each member of the team because the e-mail did not reach everyone.
2. Every team has no schedule. DW suggested a table that has every teams schedule on it for the weeks until the year 9 options evening.
3. SO'B and AL put forward the idea of creating an advert during the week. Poster team suggested making several poster designed and showing them to the class. RM suggested the use of fabric on the billboard. PF suggested an overview of the campaign showing on the website.
Promotion team suggests to have several ideas assembles with year 9.

Action
1. SO'B to ensure everybody gets the logo off of AL's memory stick.
2. Each team to make a written schedule by lunch time so they can then present it to the rest of the team. Promotion team to make a template schedule for all other teams to use when they make theirs.
3. By the end of the week - Television team have an advert ready for test screen on 4th January 2011 with year 9's. AS and BO'F have worked out several ideas to present to the whole campaign team by the end of the day. RM to talk to Miss Shaw Giles about fabric painting. PC and AC must have a blog on moodle and campaign website by the end of the day. Promotion team has to generate ideas for year 9 assembly. Market research team must be ready for meeting with Miss Harris at lunch.

Tuesday 7 December 2010

7th December meeting minuets

The meeting we had on the 7th December started at 9:20. BO’F, JC, JB, ACurry, AL, SN, AS, DW, PF, AC, SG, OS, RM, SO, TH SO’B was present at the meeting.

Agenda

1. Interview GD about her requirements for the campaign.
2. Scan logo and distribute to all members of campaign.
3. Collate information gathered from the questionnaire.
4. Discuss what teams we need for our campaign.
5. Decide who is going to be in these teams.
6. Teams to work out schedule and feedback to SG.
7. Discuss the house style.

Minutes

1. We must consider the way the diploma is structured.

2. TH and SO’B scanned the logo witch will appear on all documents.

3. JB, JC and ACurry told the class about the information they got from the questionnaire. Television, posters and billboards were the most effective forms of advertising. Facebook was the most popular website so we will have a meeting with Mrs. Harries to see if we can advertise on it. It was also suggested that we should add questions about what the year 9's want in the next questionnaire.

4. It was suggested that to spit the workload we should create three advertising groups: posters, digital posters and billboards.

5. It was suggested that we should make a blog about our campaign.

6. The teams and sub-teams have been decided and they are:

Television – AL, SN & SO’B,
Posters – BO’F & AS,
Billboards – OS & RM,
Website – PF & AC,
Spokesperson – JC, ACurry & JB and
Promote Talker – TH, DW & SO.
SG will supervise all teams.

7. I suggested that when all the posters have been finished they should all be show to year 9's so they can pick the one they like the most.

8. The colours we will use are: white, black and red. The font will be Century Gothic

Action

1. TH and SO’B will e-mail everybody the logo.
2. JB, JC & ACurry will question year 9's about the questionnaire and what questions should be changed.
3. Everybody will work in these teams during the campaign.
4. Everybody is happy with their teams.
5. Regular meetings will be held to discuss progress.


Today we all decided on the teams that we will be in. I am in the psoter team. We will have to make some posters over the course of the campaign and keep updating them and releacing new ones.

30th November meeting minuets

The meeting we had on the 30th November was the first meeting we had and it started at 9:30. OS, PF, SG, AC, RM, AS, BO’F, JC, TH, AC, JB, SN, AL, and SO’B was at the meeting.

We had 8 things to discuss in the meeting

1. The creation of a team name for the creative and media year 11 group.
2. The creation of a logo for the creative and media year 11 group.
3. To elect a chair person to manage the campaign.
4. To discuss the questions for the year 9 questionnaire.
5. To discuss the layout of the year 9 questionnaire.
6. To discuss the distribution of the year 9 questionnaire.
7. Interview GD about the requirements of the campaign.
8. To collate the information gathered from the year 9 questionnaire.

Minuets

1. Everybody fed back their ideas about a name and a logo for the campaign. Everybody decided on the name "YounganCreative" and the logo for the campaign is a Y with a C below it hanging off the Y to show how we work together. We also decided on a slogan to go with the campaign. The slogan is "Lights, camera, action".
2. Everybody decided that the chair person should be SG.
3. Everybody fed back their question ideas.

Action

1. The logo will appear on everything to do with the campaign from now on.
2. AL, BO’F and TH will design the logo.
3. SG will write every minuets and chair every meeting from now on. 4. AC, JC and JB will be in the market research team.
5. layout-marketing team will decide layout and finalize ASAP
6. The questionnaires will be distributed on the 2ed December.
7. JB, JC and ACurry will collate the information and feedback during next week’s lesson.

campaign poster resurch

Almost all of a campaigns posters have a logo on them. The logo they use is on all of the things they make. They put their logo on everything they make as a logo is an easy way to identify what campaign it is, what they are campaigning for and who their target audience is. We have made a logo so I will put it on every thing I make for the campaign including the poster that I have to make.

A lot of successful campaign posters are simple. They don’t have much detail on them. Most of them hade one picture relating to the campaign and a small amount of text describing the campaign. I will use this idea on one of my posters. I will keep one simple and the other one will be a different design. Once I have made both I think we should get all of the posters and show them to year 9’s to see what one they think is better.

Some posters that are released early in a campaign are just a picture covering the whole poster with one or no words written over the top to build up the campaign before it is released. I cannot use this idea because our campaign is to try to make year 9 students pick creative and media for their options and they pick them in February. It is December and we break up for Christmas soon so we cannot have a build up to the campaign because if we do we will not be able to promote the campaign for long enough to make it effective.

The campaigns I researched were only using a few colours for example on poster was using the coulors red, white and blue and because they use the same coulors is every poster it makes it very easy to identify them. I can use that idea because our group has already come up with some coulors that they would like to use in the campaign. The coulors that we will use are: white, black and red. If we use these coulors on everything we make to do with the campaign then people will recognise it quickly so when we release the next poster or billboard everybody who looks at it will know that it is from our campaign because of the constant colour scheme we use.

The fonts and size of words we use in the campaign are also important. Fonts, coulors, size of words and format of the poster all fit together to create a house style. Like with the coulors in the poster if you have a constant house style the things you make for your campaign will be instantly recognisable and memorable. This is important for our campaign because the year 9 options evening is only three months away and if when the years 9’s are deciding they remember our advertising campaign then it could persuade them to pick creative and media. Because our logo has already been designed we have the basis for a house style and the posters I make will follow this house style.

One other thing that can make a campaign poster better is if you handwrite everything instead of making it on a computer. If you handwrite a poster instead of using a computer it shows that you have taken more care making it and are more dedicated to the campaign because you could have a mixture of posters on paper and posters that you made on the computer. This also shows that you are using a range of different mediums to get to your target audience making your campaign more effective. There is one downside to handwriting a poster and that is that it looks less professional and unless you are good at drawing the poster would not look as good as one made on a computer. I will still make a poster on paper because it shows I can use different mediums.

Tuesday 9 November 2010

LO.1 well focused research on animal cruelty campaigns

The campaign I am researching is an animal cruelty campaign called the animal aid campaign. They we founded in 1977 and they campaign peacefully against all forms of animal cruelty. Their campaigns aim is to stop all forms of animal cruelty. The main message behind the campaign is to try to stop all forms of animal cruelty including trying to ban some sports that they also see as animal cruelty. The target audience of the campaign is anybody who cares about animal. This means they can be any age. They have made alot of campaigns aimed at different audiences including a few aimed at young people. In their campaigns they use alot of images of animals that have been affected by cruelty and try to shock the reader with the images. This is not just with the campaigns for young people but with every campaign they make. The strategy they use is to try to shock the reader into doing something about it. In the campaigns aimed at young people they try to get them to do something about it by saying that if they become a vegetarian it will help the animals. In one of their campaigns they put in a form that they can sign saying that they want to become a vegetarian. The campaign they made has been quite successful as they have managed to stop alot of thing that they thought were cruel to animals including:

- stopping Cambridge university building a primate research facility.
- making the shooting industry pay 20 million in unpaid tax bills
- blocked proposals for four reptile zoos
- stopped pig racing events
- Produced an anti-vivisection leaflet witch was used in a two hour GCSE English exam witch was sat by more than 430,000 pupils.

Compared to the other animal cruelty campaigns this on is targeting young people much more and it also a bigger campaign that is more active in the UK. They are funded by donations and when people buy things from there online shop.

Tuesday 2 November 2010

LO.1 research on animal cruelty campaigns

While researching animal cruelty campaigns I found out that alot of the people making the campaigns try to shock the people looking at it. They tend to take the worst cases they find at the place they went to and tell the person reading that they can stop this if they donate money or sign up to something but alot of cases could be alot less serious.

Lo.1

For LO.1 we have to produce a presentation about the nature and purpose of campaigns. In the presentation we should include:

- The main message behind the campaign.
- The target audience for the campaign.
- The strategy of the campaign and the methods used to reach its target audience.
- The success of the campaign in achieving its aims.

unit 5:campaign lo's

Lo.1: To understand the nature and purpose of campaigns.
Lo.2: Be able to prepare a campaign.
Lo.3: To be able to conduct a campaign.
Lo.4: To be able to monitor the preparation and conduct of a campaign.