The campaign I am researching is an animal cruelty campaign called the animal aid campaign. They we founded in 1977 and they campaign peacefully against all forms of animal cruelty. Their campaigns aim is to stop all forms of animal cruelty. The main message behind the campaign is to try to stop all forms of animal cruelty including trying to ban some sports that they also see as animal cruelty. The target audience of the campaign is anybody who cares about animal. This means they can be any age. They have made alot of campaigns aimed at different audiences including a few aimed at young people. In their campaigns they use alot of images of animals that have been affected by cruelty and try to shock the reader with the images. This is not just with the campaigns for young people but with every campaign they make. The strategy they use is to try to shock the reader into doing something about it. In the campaigns aimed at young people they try to get them to do something about it by saying that if they become a vegetarian it will help the animals. In one of their campaigns they put in a form that they can sign saying that they want to become a vegetarian. The campaign they made has been quite successful as they have managed to stop alot of thing that they thought were cruel to animals including:
- stopping Cambridge university building a primate research facility.
- making the shooting industry pay 20 million in unpaid tax bills
- blocked proposals for four reptile zoos
- stopped pig racing events
- Produced an anti-vivisection leaflet witch was used in a two hour GCSE English exam witch was sat by more than 430,000 pupils.
Compared to the other animal cruelty campaigns this on is targeting young people much more and it also a bigger campaign that is more active in the UK. They are funded by donations and when people buy things from there online shop.
