14/12/10

Today in the last lesson of the day the market research team fed back from their meeting with Miss Harris. She said that because the diploma is not going to be continued next year we have to change our campaigns focus to something else. After a small meeting we decide our focus should change to anti-bullying. Our slogan was also changed to "how would you feel". This means that the 2 draft posters and the teaser poster that was being photocopied for distribution will not be used. The poster team is still going to be used but we now make posters about the different types of bullying and any other part of bullying that needs to be addressed. Another thing fed back form the meeting with Miss Harris was that the use of facebook for advertising to year 9's would not be allowed under any circumstances because of the amount of bullying on the site. In our campaign we may mention facebook and give tips to students about how they can avoid bullying on the site and advise on how to cope with it if they are. We have also decided that we could have a drop in centre open for a little while so that people that have been or are being bullied can talk to other students instead of teachers if they want to. Before we were told we had to change our focus I made one draft poster and 1 teaser poster. The draft poster I made was using the uniform font we decided would be "Century gothic" and the logo witch we said would be on everything we make is in the bottom right corner. There is a picture of the cover of the booklet that we got at the start of the campaign on it. I have annotated the poster writing why I used everything I put on the poster. The other poster I made was a teaser poster to create anticipation about the campaign. The aim of the poster was to let people know we were going to do something and that they should get ready. The teaser poster was a picture of some Silhouetted people dancing. I used this picture because it shows off our team’s creativity while keeping who the team is a secret. Below the picture was the words "Lights, camera, action" I put that in the poster because that was our slogan. The only other thing I put in the poster was the logo because that must be in everything we make so that it is recognisable.

meeting minuets 14/12/10

The regular meeting of the year 11 creative and media team was called to order at 9.00 and was headed by TH. The meeting took place in Y16.

Present
BO'F, JC, JB, Acurry, AL, AS, DW, PF, AC, RM, SO, TH, SO'B

Agenda
1. Importance of the logo / font being even
2. Discussion of schedules for campaign
3. Update from all teams
4. Results from questionnaire

Minuets
1. SO'B decided to use AL's memory stick and pass the logo to each member of the team because the e-mail did not reach everyone.
2. Every team has no schedule. DW suggested a table that has every teams schedule on it for the weeks until the year 9 options evening.
3. SO'B and AL put forward the idea of creating an advert during the week. Poster team suggested making several poster designed and showing them to the class. RM suggested the use of fabric on the billboard. PF suggested an overview of the campaign showing on the website.
Promotion team suggests to have several ideas assembles with year 9.

Action
1. SO'B to ensure everybody gets the logo off of AL's memory stick.
2. Each team to make a written schedule by lunch time so they can then present it to the rest of the team. Promotion team to make a template schedule for all other teams to use when they make theirs.
3. By the end of the week - Television team have an advert ready for test screen on 4th January 2011 with year 9's. AS and BO'F have worked out several ideas to present to the whole campaign team by the end of the day. RM to talk to Miss Shaw Giles about fabric painting. PC and AC must have a blog on moodle and campaign website by the end of the day. Promotion team has to generate ideas for year 9 assembly. Market research team must be ready for meeting with Miss Harris at lunch.